LIONESS PRIDE APP: UN WOMEN + GOOGLE PARTNERSHIP
It’s no secret that being a woman in advertising can be isolating. Especially at an event like Cannes, where the “lions” often far outnumber the “lionesses.” Supporting each other is how we all rise. Through this insight, the Lioness Pride App was born.
An Ogilvy partnership with Google and Unsterotype Alliance, produced by MediaMonks, the Lioness Pride app brings to life a virtual pride of lionesses—representing real women in the industry. Creating an interactive AR story from interviews conducted with women spanning across countries, agencies, and positions, we captured a vulnerable, diverse and empowering support system and networking tool that women can access at the tap of a button.
Launched at Google Harbor at Cannes 2019. 2019 The FWA Site of the Day Award.
