Philips SMartsleep

Every night, something amazing happens once you’re in deep sleep: muscles build, memories get built into your brain, and connections grow between everything you saw and learned and thought. Deep sleep is how we learn, improve, and grow.

But most of us aren’t willing to compromise all the things we want to do, to spend more time in bed. That’s why Philips created SmartSleep. It gently boosts the “slow waves” in your deep sleep phase, thereby improving the rest you do get. So you wake up feeling like you’ve slept more than you have.

We created the “Put your sleep to work” campaign for the limited release of this revolutionary product in 2018.