WEBINAR SUPPORT GROUP

Bad connections, speakers that ghost, spicy chats — plus no free snacks or IRL mingling. It’s clear why webinars cause so much pain for everybody else who uses them — but there’s a better way. (Hint: It’s Vimeo’s new virtual event platform. BTW, I also co-wrote that sleek page.)

To launch this product, we held a webinar about webinar horror stories, which was a huge hit. Then we re-used the event footage to do this short ‘n’ sweet set of pre-roll videos empathizing with the modern marketer’s plight.

Story corner: It was fun to recreate the feeling of being on a marketing team during a pandemic — e.g. “Why is this so hard?!” — and offer up a solution for all the stressed-out event marketers in the world.