EILEEN FISHER RENEW

Another “three-month stint” that turned into a lovely year of writing sustainably sophisticated emails, social ads, and site copy for the iconic designer EILEEN FISHER’s buy-back program, Renew.

One of the first green initiatives in fashion, this program is serious (and realistic) about what it takes to make the industry more circular and less wasteful. But, for a brand that’s still making new clothes, the main copywriting concern was: How do you talk about the secondhand version of the brand, without devaluing the current line? The answer, we found, was returning to the fact that these well-made, thoughtfully-sourced designs are timeless and last for years, even generations. And appealing to those who prefer the thrill of a thrift-shop find to the luxe joy of buying brand-new.  

Nothing New Here

Just Arrived & Gently Worn

It’s the Season of Eating

Pant Accordingly

This Sweater Had a Hole in It

Limited Edition: The Mended Collection

Farm to Beach

Spring Sweaters for Both

Classics Under $75

Pieces That Make the Look

The Dress That Launched a Thousand Looks

The (Right) LBD

Put It in Neutral

Soft Shades

Unexpected EF

Ways to Play with Styling

30 Days of No New Clothes

Secondhand September

Jackpot: Jackets & Coats

Better Hurry

Going Someplace Warm?

Pack These

Limited Edition: The Shibori Collection

One-of-a-Kind Dyed Silk

Ready, Set, Find

Our Newest Arrivals

Dress like Nobody Else

Holiday Party Statements

Outfits 40 Years in the Making

New Arrivals

Color Story: Green & Blue

Fresh & Festive

It’s Not Boring

It’s Not Trendy

Freshly Picked

Find a New Heirloom

Whimsical Wool Under $55

Skirts, Tanks, Cardigans

Meet a Favorite Sweater

And a Classic Pant

Meet the Founder of Sustainable Baddie

Dive into Her Color Renew Shop

The Second (and Third) Lives of Clothes

Meet Renew

Subtle Color Story

Neutrals, with a Pop

Team Soft vs. Team Structured

What’s Your Layer Game?

Where Winter Meets Sping

Let’s Fix That Sweater

Stitch, Don’t Ditch

Luxury That Feels Good

The Opposite of Succession, Basically

A Cozy, Fresh Combination

Sweater, Meet Skirt

40 Years of Good Style

Make Your Picks

Let’s Play Dress-Up

A Decade of Styling

Our Best-Kept Secret

Hint: You’re Getting Warmer…

Luxury That Feels Good

In More Ways Than One

Forever Linen Finds

What Gently Worn Dreams Are Made Of

Ariel Christine’s Fabric Thrifting Tips

Sustainable Creator Spotlight

Ready for Spring? So Are We

Color Story: Pink + Yellow + Green

Soft Styling

Comfy Clothes Until 2024

Necessary Layers

Light Spring Jackets