SPOTIFY

Another happily on-going freelance client since summer 2025, via SASA. Mainly support the internal marketing team with copy tone and creative strategy across OOH, email, social, and internal presentations for their Spotify for Authors product, which helps authors and their publishing teams succeed in the audiobook space, but I’ve also supported social for the Spotify for Creators team, which serves podcasters. My combined background of publishing, copywriting, and creative writing has served me well in talking to these two storyteller audiences — especially as podcasters and authors now overlap more and more.

SPOTIFY FOR AUTHORS

Crafted the below copy from the 2025 trends seen by Spotify’s (brilliant, human) international audiobook editors. Especially exciting as 2025 was the first year that audiobooks were included in Wrapped.

Wrapped 2025: WATCHFEED

WRapped 2025: SOCIAL

SPOTIFY FOR CREATORS

What do you get from transcribing, prioritizing and cutting out obligatory sibling interruptions from nearly an hour of footage? A cute little chat between twin brothers about their lives, wives, and making art.

Joel Madden — Good Charlotte co-founder, podcast host, and relentless champion of emerging artists — sits down with his biggest fan and producer (who also happens to be his brother) Benji Madden for a behind-the-scenes look at why it exists.

Joel built the show for artists still on their way up — the ones who don't need a #1 to deserve a seat at the table. He opens up about growing his Spotify audience 70x after adding video, why he lives in the comments, and what the show means to him personally.

Plus: the brothers reflect on nostalgia, legacy, their long-awaited summer tour with Avenged Sevenfold, and the re-release of their long-lost record, The Madden Brothers.